Monday, 28 March 2011

Arizona Muse in YSL video campaign for S/S'11

For our first post on Seventh Woman we decided to present the Spring/Summer 2011 campaign of a fashion house that is as iconic as we aspire to become.

Yves Saint Laurent presents model Arizona Muse in one of the most aethereal video campaigns that we have laid eyes on for a while. The video that was filmed in the gardens of the ’30s Villa Bled Roknine in Marrakech’s Palmeraie is also the same place that the print advert was shot and creative director Stefano Pilati had a very specific reason for doing so.

Being a designer who respects the importance of history & looking back through the archives of the magnificent fashion house for inspiration, he acknowledged Yves Saint Laurent's love for Marocco. The late designer along with his partner Pierre Barge fell head over heels with Marocco and even acquired the famous Majorelle botanical gardens in Marrakech in the '80s.

Stefano Pilati acted as creative director of the film campaign that was shot by world renowned fashion photographers Inez & Vinoodh.

Music is 'Mushrooms & Roses' by Janelle Monae!

By Andreas Menelaou Features Assistant

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