Monday, 18 April 2011

Do you want to win your own NB 'Will & Kate' shoes?


Calling out to all the Kate(s)out there!

Is your man called William? So theoretically you are Will & Kate?Then New Balance have just created the perfect pair of shoes for you and your man!

The Royal Wedding is definitely the most talked about subject on British Television and press so we have now moved on from coins, t-shirts and cutlery to the Royals getting their own pair of shoes that you can actually win!

Just follow the link to the NB Facebook page  New Balance Running UK Facebook and follow the instructions but that's only if you are called ..Will & Kate!

Good Luck!

By Andreas Menelaou Features Assistant

Tuesday, 12 April 2011

7th Woman Exclusive: Imagine Fashion presents 'Matchstick Girl'


Imagine Fashion Presents: "Matchstick Girl" Trailer from Imagine Fashion on Vimeo.

Imagine Fashion, the interactive fashion film platform, is getting in on the fairytale action that is sweeping both Hollywood and the catwalk and presenting their own aethereal yet dark interpretation of the Han's Christian Anderson's classic story'Matchstick Girl'.

The incredible thing about Imagine Fashion is that it manages to deliver content, products and fashion in an unsurpassed way never explored before. Being a fashion enthusiast, as we all are, I am sure you have sat through a 2 hour film in the cinema and spotted multiple dresses or separates that you would like to buy but don't know where from.

Imagine Fashion’s unique technology means that viewers can watch fashion films and explore exclusive fashion content but also click through to purchase featured garments. Instantly buy anything that catches the eye, or share and/or save items in a personalized, multi-functional favourites archive to view at a later date.
It seems that Imagine Fashion is about to change the world of fashion as we know it.Do you think you can handle it?
By Andreas Menelaou Features Assistant

Friday, 8 April 2011

It's official- Decarnin is no more Balmain's Creative Director


We previously let you guys in on the rumours regarding Christophe Decarnin, the Balmain creative director and how the designer was a no-show at his Balmain a/w'11 showcase.

Well it is now official, following months of speculation, that Decarnin has stepped down from his throne at Balmain and  his successor will be announced as early as next week. American fashion journalist Cathy Horyn, believes that stylist Melanie Ward, who previously worked at Helmut Lang, is going to take over from Decarnin.

After Decarnin took the reigns at Balmain in 2007 profits for the brand went up an amazing 50% but it looks like that the designer didn't see eye to eye with Balmain chairman Alain Hivelin who wanted to start a diffusion & more affordable line for the house, called 'Balmain Blue'.

All we have to say is that we loved every single show that Decarnin created for Balmain and we wish him all the luck in the future!

By Andreas Menelaou Features Assistant



Tuesday, 5 April 2011

Anna Wintour on 'Bloomberg Game Changers'



We all know that Anna Wintour is the high priestess of Vogue and probably the most influential editor in the fashion industry but how much do we really know about her?Was 'The September Issue' a documentary that represented Anna in true lights?

The 'Bloomberg Game Changers' the series that takes a very personal look into the most powerful people around the world and what it takes to be them, decided to take on the legend that is Anna Wintour. The 'iron lady' behind the dark glasses, the 'ice queen'; but is she really as bad as people say?and what about 'The Devil Wears Prada' was there any truth behind the film?

Watch and find out!

By Andreas Menelaou Features Assistant

Monday, 4 April 2011

Superga x Alexa Chung for S/S'11



Hot on the heels of her Pepe Jeans campaign, Alexa Chung continues her reign as the all-round fashionista by teaming up with classic trainer company Superga as the company is trying to launch stateside.

Superga managed to earn their cult status in Europe but apparently they have failed to do the same in the US of A. Known for their understated  street style elegance the brand have a created a behind the scenes video of Alexa Chung on location and the starlet in the making, seems to be enjoying every minute of it.

By Andreas Menelaou Features Assistant

PRADA: New Digital-Fashion Borders



PRADA obviously sees no frontiers or boundaries when it comes to the internet and that is exactly why we love them!

The Italian fashion house is launching their Made-to-Order service on the Prada.com website that will provide users and brand enthusiasts with the opportunity to use the service on footwear, customisable eyewear and small leather goods.

Offering an interactive experience for both male and female clientele, everyone will be able to personalise and recreate their own PRADA look. Choosing from a dedicated on-line section that will feature the 'Lettering Project' for leather goods,the Spring Summer 2011 lace-ups that are the 'it' shoes for this season & the Prada Private eyewear, Prada will give you design control.

Also Prada are the first fashion house to be using the YouTube 'pre-roll' feature which allows for the transmission of approximately ten seconds of the Steven Meisel Prada SS 2011 campaign video before a user proceeds to his or her desired content. If you haven't seen the advert yet here it is:



By expanding its web presence, Prada is reaffirming its ongoing interest in researching the latest and most forward-looking communications strategies. And they are certainly paying off!

The Made-to-Order service will be available on-line end of April!

By Andreas Menelaou Features Assistant

Friday, 1 April 2011

Pringle of Scotland appoint ex-Balenciaga designer as Design Director



It looks like that the Galliano curse has transformed the industry. Following the designer's meltdown a number of rumours started making the rounds within the fashion industry including Hedi Slimane moving into YSL and Stefano Pilati being fired, Riccardo Tisci replacing Galliano at Dior, Hannah McGibbon out from Chloe and Haider Ackermann moving up the ranks into Givenchy.

Even though LVMH announced that the Galliano replacement won't be revealed until next fall, Pringle of Scotland the Scottish heritage brand have just announced their new design director who is none other that Balenciaga and Nicholas Ghesquiere's right hand man, designer Alistair Carr.

Carr who had previously worked for Mugler, Marni and Chloe is a very innovative and edgy designer and he is known for his love of tattoos & mastering corsetry having interned under Mr. Pearl in the past.

It looks like Pringle's changing artistic direction and maybe aesthetic.Can't wait 'till next season to see what they come up with!

By Andreas Menelaou Features Assistant

Marc Jacobs - The raunchy fashion house?


What is really going on at Marc Jacobs? We've been hearing all sorts lately and even though we are finding it hard to believe most of them, more and more people are coming forward with bizzarre stories.It looks like some employees or former employees are not really happy with  CEO Robert Duffy.

A former CFO of Marc Jacobs International is suing the company, Robert Duffy and LVMH (not Marc Jacobs himself) because as he claims the CEO is using company money to pay off personal expenses, makes employees watch gay pornography and also he comprised a book where all employees were asked to be photographed in awkward sexual positions(according to the NY Post). This all sounds very peculiar!

On top of that an ex- intern hijacked the MJ twitter account claiming that Robert Duffy 'is a tyrant' and wouldn't advise anyone to apply to work for him.

Is there the slightest bit of truth in these allegations or is it just bitterness?

By Andreas Menelaou Features Assistant